en

GameFi
short video platform

Watch. Play. Earn
Pre-registration in Google Play

Cheelee's mission

Users spend an average of 2.5 hours daily on social networks and get nothing for it. We believe that this is unfair
Our mission is to provide everyone with the opportunity to monetize time in social networks

Cheelee works within the "Attention Economy" framework

Cheelee works within the "Attention Economy" framework

Other social media consider a user as an information and advertising influence target, but a Cheelee user is a full system member, partner and beneficiary

The Attention Economy sees human attention as a scarce commodity making it a new oil! The founder of this concept is the Nobel laureate Herbert Simon

The main idea is that attention is converted into income with digital platforms. You pay your attention to what you want, and get paid for it. Your attention has a certain cost

Through the GameFi mechanics, Cheelee’s users earn together with the platform by converting their attention into money

1
Sign up and get
your free NFT glasses
2
Watch feed
and get the boxes 
with LEE tokens
3
Buy your NFT glasses
and get LEE tokens
directly when
watching the feed
The higher the rarity of your NFT glasses, the more points you get when leveling them up – the more tokens you can earn
The higher the rarity of your NFT glasses, the more points you get when leveling them up – the more tokens you can earn
4
Upgrade your
NFT glasses
5
Buy additional NFT glasses  to increase
the amount
of Attention and
rewarded time
of watching the feed
1 Attention = 10 minutes of rewarded feed viewing

Watch the videos and get the boxes

While watching the feed you can get boxes
with NFT or LEE tokens

Cheelee team has already launched product

The project is based on the already launched in 2021 short video platform – NUTSon (1.5M users, 33% engagement rate and 15K videos created daily)
The project is based on the already launched in 2021 short video platform – NUTSon (1.5M users, 33% engagement rate and 15K videos created daily)
Tokenomics
CHEEL
is a governance token. It allows you to level up your NFT glasses. CHEEL token will be required for future features voting
1,000,000,000
total supply
$3,750,000
total USD to raise in all rounds
$0.08
listing price
Download the Whitepaper to find out more about tokenomics and other mechanics
Download Whitepaper
BNB Smart Chain (BEP20)
1,000,000,000
total supply
LEE
is a utility token. All payments in app are carried out with internal LEE token. LEE will be automatically accrued to the in-app wallet while watching the feed. The accrual speed depends on the number of earned tokens: the more tokens earned – the harder to get the new ones
Download the Whitepaper to find out more about tokenomics and other mechanics
Download Whitepaper
CHEEL and LEE utilities
How to get
Viewing the feed
Getting donations from users
Box dropping
Winning awards for the best content creators
How to spend
Upgrade NFT glasses
Mint NFT glasses
Charge NFT glasses
Promoting your content on the platform
Donations
Buying ads through an ad account
The competitive
advantages
1. You can start with no investment
User gets a case with Starting NFT glasses upon signing‑up
2. Cheelee integrates into the existing user flow
There is no need to form new habits - just watch the feed as usual
3. Cheelee analogues will not appear in the near future
The technologies behind Cheelee took more than three years of hard work
4. Developed mechanics to support the token’s rate
We transfer 70% of the profits from ads and in‑app purchases and 100% of the profits from NFT sales and in‑app transactions to the Stability Fund
5. The project is protected from farms and bots
Thanks to the deep behavioral metrics, we can block them, protecting the system from fraud and liquidity drain
6. Limited emission of in-game utility token LEE
In conjunction with increasing difficulty of LEE mining drives the price up and attracts the holders
Ambassadors
Evan Singh Luthra

"I prefer to choose the best projects in the cryptocurrency market. Cheelee will pull the market out of crypto winter, open the way for millions of bloggers and even outbeat TikTok"

Influencers
Sumit Kapoor

"Cheelee is the project that can help for crypto market revival in short time. I think the project is able to bring all users of social networks into the crypto world! Cheelee looks to be a promising project and have some real use case"

Advisors
Ryan Horn

⁃ Ex-Binance NFT Director
⁃ Co-Founder N3ON
⁃ More 6 years in Crypto & WEB3.0
⁃ More 20 years Brand & Commercial Innovation as Agency CEO, Start Up Alchemist & Chief Innovation Officer

Vladislav Martynov

- Serial WEB3.0 investor
- Co-Founder of BlockGeeks.com
- Co-Founder of BlockRock Capital
- Ex-member of Ethereum Advisory Board

Siva Sagiraju

⁃ Senior Product Marketing Manager at Polygon Technology
⁃ 5+ years Leading Marketing Science, Ex‑Product Marketing at Meta (Facebook)

Prasoon Agrawal

⁃ Co-founder BornToDie
⁃ 3X VC Fund (Crypto, Startups)
⁃ 6X Founder
⁃ Ex IndiaMart & RedBus

Gabriel Zanko

⁃ CEO & Founder of MobileyourLife & Urano Capital Fund
⁃ Ex PwC, Nokia & Siemens
⁃ Global Speaker and Lecturer at University UCAB (Caracas) teaching about Blockchain & DeFi

Matt Hagger

⁃ Serial entrepreneur and investor
⁃ Partner E-Man Asset management
⁃ Inventor of Zkatter — 1st mobile social video platform in 2007

Rachel Pether

⁃ Advisory board MidChains and Islamic Coin
⁃ Senior positions at Mubadala and Skybridge Capital
⁃ Experienced journalist of BBC
⁃ TV host of Digital Asset Report

Project leaders
Roman AlekseevFounder

⁃ Serial entrepreneur with more than 20 years of experience in the international market
⁃ Venture capitalist with a portfolio of over $500 million. Invested in 44 crypto projects
⁃ Philanthropist, mentor and visionary

Ruslan SharovCEO, Co-Founder

⁃ Entrepreneur with 20+ years of experience, business angel
⁃ Co-Founder of the KSK group consulting company, Mazalt Group holding, Angel Gift charity fund

Yuriy KardonovCPO, Co-Founder

⁃ CEO and Founder of the CommON start-up in the field of neurotechnology and virtual reality
⁃ Organizer of Russian and global hackathons for IT-developers

David McKieCVO

⁃ Ex-CBDO at Philips Electronics
⁃ Ex-СOO at Pointvoucher Games which launched 3 games including ITV and Endemol Entertainment
⁃ Founded WEB3.0 fundrasing platform SWAGGA

Juliana GCBDO

⁃ 5 years of experience in China Tech Startups for B2B & B2C markets
⁃ Lead BDM at RAVV innovation ecosystem, partnering with HBS Alumni Angels, Berkeley SkyDeck, Harvard Innovation Labs

Funds
Funds
Roadmap

Video feed, user profile

Billing

Own analytical segment

Smart contracts deployment, NFT-glasses and GameFi mechanics, boxes

App globalization, in‑app advertising

Music library,
activity page

Expansion of the video editing functions, video quality enhancement in the feed

App's release, marketplace, gems and sockets, purchases in the marketplace for fiat

Live broadcasts, NFT-avatars, donations

Video editor masks and effects

Start of the metaverse development

2021

Video feed, user profile

Billing

Own analytical segment

2022

Smart contracts deployment, NFT-glasses and GameFi mechanics, boxes

App globalization, in‑app advertising

Music library,
activity page

Expansion of the video editing functions, video quality enhancement in the feed

2023

App's release, marketplace, gems and sockets, purchases in the marketplace for fiat

Live broadcasts, NFT-avatars, donations

Video editor masks and effects

Start of the metaverse development

F.A.Q.
Where to download the application?
On the App Store and Google Play
How much do NFT glasses cost?
From 50 USDT to 20000 USDT
Can I get NFT glasses for free?
Yes, each user gets free NFT glasses after sign-up in app
How to upgrade NFT glasses?
NFT glasses upgrade consists of leveling up NFT glasses and module improvement in NFT glasses.

Leveling up NFT glasses:

⁃ To level up, you need to spend your time and LEE tokens

⁃ There is the possibility of an instant boost if you pay 6 times more of LEE tokens

⁃ For each level up you will get points

Module improvement is possible via:

⁃ Distribution of gained points among modules

⁃ By installing a Gem in a module
What do the modules affect?

Lenses module — increases the speed of earning LEE token

Radar module — increases the chance of box dropping while watching the feed

Battery module — slows down the rate of Power discharge while viewing the feed

Memory module — increases the speed of earning CHEEL tokens

Frame module — increases the lifetime of NFT glasses. The higher it is, the longer you can use your NFT glasses

What are NFT gems?
Gems — NFT, which are put into the slots for modules improvement of NFT glasses. Gems types:

Diamond — improves the Lenses module

Antenna — improves the Radar module

Graphene — improves the Battery module

SD-card — improves the Memory module

Kevlar — improves the Frame module
What are the rarities of NFT glasses and what do they affect?
There are 7 types of NFT glasses rarity:

Starting

Simple

Rare

Unique

Epic

Legendary

Customized

The NFT glasses rarity affects:

— the initial number of points

— the number of points rewarded for the level up of the NFT glasses

— the range of the module value increase when distributing points

— the amount of Attention on the account

Customized NFT glasses will be released in collaboration with bloggers and brands. They will have a unique design and upgraded features
What is Attention?
Attention  — a renewable resource required to obtain tokens while viewing the feed with NFT glasses:

1 Attention = 10 minutes  of rewarded feed viewing
What is NFT glasses charging?
Charging  is a Power recovery for LEE tokens (similar to repair)
What can I spend LEE tokens on?
⁃ NFT glasses upgrades

⁃ NFT glasses mint

⁃ NFT glasses charging and donations to the creators

⁃ Сontent promotion on our platform
What can I spend CHEEL tokens on?
⁃ NFT glasses leveling

⁃ In-app ad account purchases
Will there be staking?
Yes, there will be. Staking allows you to make income, and also to participate in the NFT glasses airdrops
How do boxes work?
Boxes drop when viewing the feed. They can contain LEE tokens, NFT Instruction for mint, and Gems for improving modules of NFT glasses
What is needed for a mint of two NFT glasses?
For a mint, you need to get an Instruction, which only drops out of the box when viewing the feed. From two level 15 NFT glasses, it will be possible to get third level 0 NFT glasses by paying a fixed amount of LEE tokens. When you have a mint, Instruction burns
Is it possible to sell NFT glasses?
Yes, on the marketplace inside the application. Starting NFT glasses obtained when signing-in can only be sold upon reaching level 10
Will you have a referral program?
No
Do you have a financial model for how the product will work?
Yes, we provide it to investment funds and partners
What are NFTs?
NFT glasses, Instruction (special NFT for mint) and NFT Gems. In the future, NFT avatars will be added to the platform
When all the tokens are obtained, how will payments be made to users?
It will take 5 years to mine all the tokens. In the future, LEE tokens will be redeemed from the market for payment to users at the expense of the Stability Fund
How will the token rate be maintained?
We establish the token rate support fund: sufficient replenishment to the fund is made by advertising and in-app purchases profits

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