About Us
about us
Cheelee is a GameFi short video platform.Watch. Play. Earn
With built-in game mechanics and Web3, users earn money by viewing and creating content, regardless of the number of subscribersUsers spend an average of 2.5 hours daily on social networks and get nothing fоr it. We believe that this is unfair
Goal
Our main goal is to turn Cheelee into a lifestyle where users from around the world can have fun and simultaneously monetize spent on our platform
Vision
Cheelee is an app that is used by everyone worldwide for entertainment, development and earnings!
Our mission is to provide everyone the opportunity to monetize their time on social media
Cheelee works within the «Attention Economy» framework
Other social media consider a user as an information and advertising target. But a Cheelee user is a full system member, partner and beneficiary.The «Attention Economy» was created by Herbert Simon, the winner of the Nobel Prize. He determined a certain approach to the management of information through treating human attention as a scarce commodity: human attention is the new oil
The main idea of the «Attention Economy» is that human attention should be converted into income using modern technologies. One of the theoretical foundations is that you pay your attention to what you want, and you get paid for it. Your attention has value.Through the GameFi mechanics, Cheelee’s audience earns together with the platform by converting their attention into money
Advisors
Vladislav Martynov
Serial WEB3.0 entrepreneurCo‑Founder of BlockGeeks.comEx‑member of Ethereum Advisory Board
Matt Hagger
Serial entrepreneur and investorPartner E‑Man Asset managementInventor of Zkatter — 1st mobile social video platform in 2007
Rachel Pether
Advisory board MidChains and Islamic CoinSenior positions at Mubadala and Skybridge CapitalExperienced journalist of BBCTV host of Digital Asset Report
Milan Amin
Level Marketer with over 10 years experience7 years in Crypto and Web3, Ex‑Binance — Global Brand and PartnershipsWorked with some of the biggest celebrities in the world to build brandsMarketing Guru and Web3 Scaler
The competitive advantages
You can start withno investment
User gets a Starting Digital Glasses upon signing‑up
The project is protected from farms and bots
Thanks to the deep behavioral metrics, we can block them, protecting the system from fraud and liquidity drain
Cheelee analogues will notappear in the near future
The technologies behind Cheelee took more than three years of hard work
Limited emission of in‑game utility coin LEE
In conjunction with increasing difficulty of LEE mining drives the price up and attracts the holders
Developed mechanics to support the token’s rate
We transfer 70% of the profits from ads and in‑app purchases and 100% of the profits from NFT sales and in‑app transactions to the Stability Fund
Cheelee integrates into the existing user flow
There is no need to form new habits — just watch the feed as usual
Project leaders
CEO, Founder
Ruslan Sharov
Entrepreneur with 20+ years of experience, business angelCo-Founder of the KSK group consulting company, Mazalt Group holding, Angel Gift charity fund
Co‑Founder
Roman Alekseev
Serial entrepreneur with more than 20 years of experience in the international marketVenture capitalist with a portfolio of over $500 million. Invested in 44 crypto projectsPhilanthropist, mentor and visionary
CPO, Co‑Founder
Yuriy Kardonov
CEO and Founder of the CommON start‑up in the field of neurotechnology and virtual realityOrganizer of Russian and global hackathons for IT‑developers
Global CMO
Ryan Horn
Ex‑Binance NFT DirectorCo‑Founder N3ON6+ years in Crypto & WEB3.020+ years in Brand & Commercial Innovation as Agency CEO, Start Up Alchemist & Chief Innovation Officer
CCO
Viktoriia Miracle
Serial entrepreneur, 12+ years in business and marketingExpert in Communication, Leadership, and SalesConducted over 350 interviews
CSO, Advisor
Gabriel Zanko
CEO & Founder of MobileyourLife & Urano Capital FundEx PwC, Nokia & SiemensGlobal Speaker and Lecturer at University UCAB (Caracas) teaching about Blockchain & DeFi
Join the team
Join the Socialfi frontier and create the world of the future with us
We’re always looking for people. Exceptional abilities, talents and ways of thinking are signature characteristics that unite the interstellar team at Сheelee
[email protected]
